Brand Storytelling: Airbnb
One of my favorite final projects to date was completed for my Brand Storytelling advertising course. I had the opportunity to develop and “rebrand” a company; I was tasked with Airbnb. The goal of this project was to capture the brand’s “story” and re-market it with an innovative twist, and the final product incorporates various principles I have learned in the areas of marketing, advertising, and graphic design.
Graphic Advertisement
Out-of-Home Metro Advertisement
Social Media Posts
Graphic Advertisement